On the Table: Chef Florabel Co of Florabel

By franco on 13 May, 2007


After ten years of working at Le Souffle, Chef Florabel Co decided to strike out on her own with much success. She began by providing clients South Beach style meals delivered to their homes and then, in December 2005, opening her first restaurant, Florabel. Since then her little culinary empire has grown: Cafe Ten Titas, Sumo Sam and Floring’s Famous BBQ. The future seems very bright for this young enterprising chef.


Who in your life has influenced your cooking the most? 

No one really. I think my love of food moved me more. But, I did have an aunt, my father’s sister, who taught me how to make bow tarts which I sold along with chocolate crinkles at school.

Which book has had the biggest impact?

Thomas Keller’s The French Laundry Cookbook. I will be interning there [the French Laundry] in July.

What was your first job in the food business?

At Via Mare. I was a pantry girl and I assisted with the desserts.

When did you decide you wanted to open Florabel?

After working at Le Soufflé for 10 years, you dream of opening your own place. And besides, I had been opening, consulting and being part owner of other places. So, I thought, why not open my own?

What is your favorite item on the your menu?

I like the Veal Rack which will be on the menu in June. I also like our Salmon Duo.

Which restaurant meal (foreign or local) do you remember the most?

Dinner at Tetsuya’s in Sydney with my former boss, Jessie Sincioco [of Le Souffle]. She treated me. And dinner at Jean Georges in New York

Besides your own place, what’s your favorite restaurant in Manila?

Le Soufflé, of course. Abe at the Serendra. I love comfort food.

What junk food do you love?

Spam, mung beans and butong pakwan

Is there a food you just can’t seem to enjoy?

None. Everything is tolerable. Maybe ampalaya, but even that I can tolerate.

Just between us, what are your future plans?

I want to open a chain of Floring Famous BBQ and open Florabel Greenbelt 5 in October.

G/F, The Podium
ADB Avenue, Ortigas Center
Mandaluyong City
Telephone: (632) 638-7527 or (632) 667-3220.

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  • MAY 20, 2007 12:39 AM

    Gina said...

    Just ate at Cafe Ten Tita's. The food was good naman. I loved the bangus ala kiev.

    But I found the dining space small and a bit cramp.

  • MAY 25, 2007 8:29 AM

    Anonymous said...


  • FEBRUARY 2, 2009 3:07 PM

    sm_admin said...

    The lousiest restaurant ever!... with the lousiest staff! especially that manager, he is the stupidest! my goodness! I'm just wondering how they could survive and yet they give the sh!@#@#-est service?!!! maybe not so soon.. will it be goodbye FLORABEL's? They are even afraid i'd call Florabel, because they wouldn't want to give me her contact details. Who would not get IRRITATED when we arrived at 7pm, only to be served dinner at 9 PM?!? And that stupid manager could not even apologize! Dummy-dumb-dumb!!! He should be fired at once! Calling Florabel Co! The other diners even left because everybody was waiting and they couldn't serve the food on time! What is worse, the food was not waiting for... LOUSY, copy-cat... feeling Le Souffle, but IS NOT!!!

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